• Monitoring for changes of regulations at ordinary times
• Collecting and submitting members' opinions to the government so that all the industry sings from the same hymn sheet
• Continuous legislative activities for deregulation of HFFs and system improvement
• Research to develop the system and regulations related to recognition and health claims
• Sponsoring Health Functional Foods Future Forum
• Operating sub-committees : Policy / Technical / Public Relations & Education / Advancement of Distribution / International Exchange

• IADSA (International Alliance of Dietary/Food Supplement Associations) activities for globalization of health functional foods system
• Supporting overseas expansion and visits to foreign countries' exhibitions for members
• Building global networks through executing a MOU with overseas organizations such as : China Health Care Association, Bent Creek Institute(USA), etc.
• Holding global seminars such as : Global Market Entry Seminars, International Regulatory Symposiums,
• Korea-China Functional Food Information Exchange Conference, etc.
• Providing a variety of information/materials such as : Foreign Country's Regulations/Guidelines, Overseas Trend Report, Export Guide, etc.

• Holding and supporting exhibitions related to health functional foods
• PR Academy for members to construct PR infra and enhance practical skills
• Support for members' marketing services
• Workshops/conferences/seminars to activate information exchanges and mutual communications
• Providing a variety of information/materials such as : Daily News Clipping, Weekly Newsletter, KHSA Magazine(HFF Today), Monthly Media Monitoring Report, Consumer Research, Market Condition Report, etc.

• PR campaigns of health functional foods to promote excellence of domestic products, thereby enhancing consumer trust and improving nationals' awareness such as : TV & Radio advertisement, Viral films(internet), Newspapers, Advertorials, etc.
• Regular press release to provide reliable and science-based information about HFF
• Monitoring programs against illegal advertisements
• Countermeasures for managing crisis of main issues through the media(publicity)

Training programs authorized by the government :

to improve qualifications of those who want to run a health functional foods related business which is described in the Article 13 of the Act

• Compulsory Training for Manufacturer, Quality Control Manager and Sales of HFF
• Compulsory Training on the Special Act on Imported Food Safety Management
• Compulsory Training on Good Manufacturing Practice

Deliberation on Health Claims and Advertisement :

to protect the consumer from false and exaggerated advertisement and establish a sound advertising culture in the industry

• for the broadcast and the printed media
• against both direct and indirect expressions of health claims and/or advertisement of functionality